Using digital marketing without a complete plan and strategy is still commonplace. There are many of the companies which are using digital media effectively and they could surely be getting great results from their search, email or social media marketing. But, equally sure that many are missing opportunities or are suffering from the other challenges. Here are some common problems that in your business arise when you don't have any strategy. Direction-less : There are many companies found without a digital strategy who don't have clear strategic goals about what they want to achieve online in terms of getting a new customer or improving their relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. Your competitors will grab market share : If you're not devoting enough resources to your digital marketing cam...